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What does funnel plot do?

What does funnel plot do?

  
Posted 5 months ago
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Applicable scenario: funnel plot applies to the process analysis of multiple business processes, which can show the conversion rate of each process.

Advantage: in website analysis, usually used to analyze conversion rate, it can not only show the final conversion rate of users from entering the website to realizing purchase, but also show the conversion rate of each step, which can intuitively find and explain the problem.

Weaknesses: a single funnel cannot evaluate the conversion rate of each step in a critical process of a website.

  
Posted 5 months ago